AEO for Financial services and insurance
Answer engines send Canadians to a broker before they send them to a brand
Insurance and financial questions get answered with sources that explain, compare and disclose. Pages that carry the explanation, the comparison and the regulator-grade clarity get cited; brand pages that only sell do not.
What your buyers ask
- Do I need [coverage] in Ontario?
- Who is the best [product] provider for [situation]?
- How much does [product] cost in Canada?
Month one turns these into your question panel, run on our tool and on Semrush, so the baseline is specific to your buyers rather than generic to your sector.
What it takes to be the answer here
Be the answer
A page per service and per market, opening with the answer and arguing your case with the facts a buyer in this sector weighs.
Be recommended
Presence in the sources the engines trust for this sector, found by asking the engines where they go and filling the gaps.
Be understood
One statement of what you do, for whom and where, carried everywhere an engine reads.
Numbers for this sector, including a Canadian benchmark from the AI Answer Index, are added when the quarterly Index publishes.
Questions people ask us
How is AEO different for financial services and insurance?
The method is the same: be the answer, be recommended, be understood. What changes is the question panel we build in month one and the sources the engines trust in this sector, which decides where the off-site work goes.
What does month one include?
Personas, the phrases your buyers use, technical analysis and recommendations, the low-hanging fruit, a baseline on our tool and on Semrush, and a twelve-month plan we agree on together. No setup fee.
What does it cost?
Local from $5,000 a month, Growth $7,500 to $15,000 depending on what you already have in house, Enterprise $20,000 to $30,000.